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Is your Brand a “Social” Listener?

Is your Brand a “Social” Listener?

by christine | Nov 19, 2012 | Business Success, Interactive, Social Media

Great, you now have your Facebook, linkedin, Twitter, Pinterest accounts in place. Fingers on the keyboard and ready to write and hit that submit button. Stop! So now what? Well, you may want to hold off on populating all those accounts. Why, you ask? Well, did you...
Decoding Colour and How to Preserve Your Brand Identity in Design

Decoding Colour and How to Preserve Your Brand Identity in Design

by christine | Nov 9, 2012 | Advertising, Branding, Business Success, Creative, Design

As a creative person, passionate about digital media, graphic design and the visual arts, colour has always been an important factor in my work. How colours interact with each other or to a specific object can be significant especially in design. The same can be said...
Art and Design: Where’s the line drawn?

Art and Design: Where’s the line drawn?

by Lindsay Sleightholm | Nov 8, 2012 | Business Success, Creative, Design

There are many questions in life that we are faced with that have yet to be answered. Some of those are: What came first, the chicken or the egg? Is the sky blue? And, is graphic design art? Most people have an opinion on all of these, but there remains no definitive...
Assessing Brand Creative: It’s rational

Assessing Brand Creative: It’s rational

by Miriam Hara | Oct 18, 2012 | Advertising, Branding, Business Success, Creative

Listen up Marketing Vice-Presidents, Professionals, Brand Managers, Ambassadors and Gurus… I know only too well that it’s hard to separate yourself from the Brand you’re responsible for. After all, you work it, live it, breath it – 24/7. You...
Ordinary to original: Great Creative Stands Apart

Ordinary to original: Great Creative Stands Apart

by Lindsay Sleightholm | Oct 16, 2012 | Business Success, Creative

What is original? In terms of creativity and ideation, “original” can be described as something new. But being original really requires more than just being new. It also implies standing apart as unique. It’s the combination of new and unique that...
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