by Miriam Hara | Nov 8, 2011 | Social Media
Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast. ~ Muhtar Kent (Chairman and Chief Executive Officer (CEO) of the Coca-Cola Company) Kudos to Coca-Cola’s ability to integrate the new while keeping their...
by Miriam Hara | Aug 26, 2011 | Miriamisms, Tomato Tips
Are you a creative in mind, body and code? Learn why – http://bit.ly/rnkYge and for more detail http://bit.ly/rkvp31
by Miriam Hara | Mar 30, 2011 | Advertising
Many marketers believe that the internet has replaced classic research methodology. The interactive/digital arena has allowed us different channels or more accurately, a different way to approach research. The age of online surveys is upon us- with its panel...
by Miriam Hara | Feb 25, 2011 | Branding
It may be a market warrior’s dream to make the brand they develop for a company into an icon. Chanel, Coca-Cola, Nike, Michelin – all brand names that have become synonymous with their symbolism. Brands that became more than commodity culture, they became pop...
by Miriam Hara | Feb 16, 2011 | Advertising
Smartphones are getting smarter, all thanks to advertising. With more people accessing the internet through their mobile phones, ad upgrading offers a huge niche for ad revenue. Mobile advertising is where creative juices (and funding) will be flowing hard. The...
