by Miriam Hara | Feb 16, 2014 | Branding, Creative, Latest
Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being that there are so many people involved in developing brand creative…other than the creative team, at times it becomes impossible to please...
by Belinda Lui | Jan 9, 2014 | Latest, Social Media
A Social Strategy is one that every business should implement — given that we’re well into the digital age, it would be a bad business choice to rule out altogether. Given that you do decide to approach the Social Strategy challenge, there are aspects to...
by Miriam Hara | Dec 16, 2013 | Advertising, Latest
It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand’s advertising campaign can be a double-edged sword. The more obvious reason is that stars themselves, especially in today’s landscape, are...
by Belinda Lui | Nov 29, 2013 | Latest, Social Media
The first thing you see when you visit Instagram’s webpage is their tagline: “Capture and Share the World’s Moments” – which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude...
by Miriam Hara | Nov 26, 2013 | Latest, Marketing
Who would have thought? The year 2013 and holiday greeting cards are a thing of the past. Or are they? I believe that sending out holiday greeting cards may be perceived as a blast from the past: I refer to it as retro marketing. I also happen to believe it’s a...
