by cassie | Jul 27, 2012 | Advertising, Branding, Business Success, Creative, Events
The 2012 Olympics have officially started, but for months we have seen advertisements from Olympic sponsors. The most coveted position for an Olympic sponsor is to be part of The Olympic Partner programme (TOP). Being part of the TOP programme gives sponsors exclusive...
by cassie | Jul 24, 2012 | Advertising, Branding, Business Success, Creative
It’s all around us. Stars, personalities and with the Olympics around the corner, athletes, persuading us to buy into a brand. This isn’t anything new. In the world of social media and twitter, celebrity influence is becoming stronger,marketers are able to quantify...
by Madi Secareanu | Jul 19, 2012 | Business Success, Interactive, Social Media
How to Better Leverage Twitter for Business: Some brands select one social media outlet for their campaigns and do it well. For the most part that outlet is Facebook . Yes, it is a very effective tool for reaching consumers and running campaigns, but let’s not forget...
by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative
What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
by Miriam Hara | Jul 3, 2012 | Advertising, Branding, Business Success, Social Media
Brand, like fine wine, is described as having character, essence, personality or persona. Well there’s a new adjective in Marketing Vocabulary in terms of describing a Brand. It’s called Brand Voice. With the explosion of Social Media, Engagement Brand not...
