by Miriam Hara | Aug 15, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend and balance. When the agency and the Brand intention are in sync, harmony will follow. Branding for the 21st century. As we move more deeply into the 21st century...
by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative
What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
by Miriam Hara | Oct 13, 2010 | Branding
Better to be a brand than not. Once consumers establish your product by brand, it is not an entity in itself. (I have said before that brand is a living, breathing thing.) Rather, as branding expert Laura Ries says: it is bulletproof. Why is proofing your brand...
