Advertising Pitch: No Issue Too Small
When preparing for an advertising pitch, you have to be a perfectionist – if you are not a perfectionist, become one.
Even the smallest mistake can have major consequences. Think of going into a meeting, and finding that the headline to your conceptual ad has a typo. What is the company your presenting to supposed to think about your preparation – about your carelessness to detail that in could some way negatively impact the way their brand comes across. They are wary; you’ve lost the account. (more…)