by Miriam Hara | Nov 22, 2013 | Latest, Social Media
Content creation is used by businesses to showcase their expertise, know-how and provide useful information to their potential target. Many businesses have had to play catch up and in order to “get into social media” have hired an in-house content...
by Miriam Hara | Nov 5, 2013 | Latest, Social Media
There’s much ado about content management these days. In fact, it’s the new buzz word in the social media and marketing landscape. With so many business and brand managers just grappling with the ever-changing dynamics of the worldwide internet and what...
by Maria Mcquire | Nov 4, 2013 | Business Success, Latest, Marketing
No matter what kind of business you have, you need to promote it to profit from it. This rule does not change for automotive business. In order to do this, you can either promote your automotive business with traditional media that are often more costly and...
by Miriam Hara | Oct 17, 2013 | Business Success, Latest, Social Media
B2B social media marketing strategies are not only viable but a must in today’s market landscape. Many B2B companies opt for traditional direct mail marketing – that’s a good strategy to have. And I don’t want to suggest for one minute that direct...
by Suzy Godefroy | Oct 4, 2013 | Latest, Social Media
In our last blog we talked about SEO (Search Engine Optimization) and today we are going to cover SEM (Search Engine Marketing) and Google. SEM is essentially the process of gaining traffic and visibility from search engines through paid advertising and unpaid...