Content Creation Strategy

Content Creation Strategy

There’s much ado about content management these days.  In fact, it’s the new buzz word in the social media and marketing landscape. With so many business and brand managers just grappling with the ever-changing dynamics of the worldwide internet and what...
Search Engine Marketing

Search Engine Marketing

In our last blog we talked about SEO (Search Engine Optimization) and today we are going to cover SEM (Search Engine Marketing)  and Google.  SEM is essentially the process of gaining traffic and visibility from search engines through paid advertising and unpaid...