by Madi Secareanu | Jul 19, 2012 | Business Success, Interactive, Social Media
How to Better Leverage Twitter for Business: Some brands select one social media outlet for their campaigns and do it well. For the most part that outlet is Facebook . Yes, it is a very effective tool for reaching consumers and running campaigns, but let’s not forget...
by cassie | Jul 18, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Social Media is a wonderful thing… or it can be! It allows for a brand to engage directly with their customers, one on one… in real-time. It has an incredible and indefinable reach potential. With so much going for it, why is it so hard for Corporations to jump on...
by cassie | Jul 13, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
Web 2.0 takes the concept of Web one step further and makes the platform a network. Instead of just passively absorbing information, users actively create the information and engage with one another. Chances are you are already into Web 2.0…but just don’t know it....
by Madi Secareanu | Jul 5, 2012 | Branding, Business Success, Creative, Interactive, Social Media
The Brand Follower Relationship is the modern day Love Story. Social media has enabled the breakdown of walls between brands and consumers, so a true relationship can develop packed with emotion, trust and love. No longer can Brands push out their one-way...
by Miriam Hara | Jul 3, 2012 | Advertising, Branding, Business Success, Social Media
Brand, like fine wine, is described as having character, essence, personality or persona. Well there’s a new adjective in Marketing Vocabulary in terms of describing a Brand. It’s called Brand Voice. With the explosion of Social Media, Engagement Brand not...
