So “They” Say

So “They” Say

Though social media has allowed us a lot of insight into market trends and preference at little expense, classical research methodologies are still something to be looked upon highly.  They sometimes say “You will never reach niche groups through proper research...
Foursquare Another Tool or Just a Fad?

Foursquare Another Tool or Just a Fad?

Foursquare is one of the latest players in the social media market, quickly catching a following of over 6.5 million. The mobile-based program has been marketed as a game.  It leverages itself as a social networking platform using “check-in” to local venues to gain...
Reach and Research… Not To Be Confused

Reach and Research… Not To Be Confused

Many marketers believe that the internet has replaced classic research methodology. The interactive/digital arena has allowed us different channels or more accurately, a different way to approach research. The age of online surveys is upon us- with its panel...
Meta-vertising

Meta-vertising

Let’s face it. Things have been challenging for print advertising. The rise of social media has made it apparent that online, mobile content gives clients more opportunities when trying to leverage sales. The recession also didn’t help. You’d think advertising...