by Miriam Hara | Aug 18, 2015 | Advertising, Business Success, Communications, Latest, Social Media
Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content creation is to get people...
by Miriam Hara | Jul 15, 2015 | Advertising, Latest, Social Media
I hate to break the news to you, but the social media channel is media; as such, it is a channel that is increasingly necessitating the use of advertising. Advertising is alive and well … and the social media channel can be thanked for that! Advertising, or...
by Miriam Hara | Mar 17, 2014 | Branding, Latest
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
by Felicitas Ritter | Feb 19, 2014 | Advertising, Latest
So we put all this effort into creating the most informative and watchable online ads in the market, but is anyone paying attention? According to the Goo Online Advertising Survey conducted in January 2014 the answer is… not really. Unless they are especially...
by Felicitas Ritter | Feb 14, 2014 | Advertising, Latest
Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
