Facebook Marketing: A Starter’s Guide

Facebook Marketing: A Starter’s Guide

Facebook last reported having 1.1 billion active users a month and since its inception in February 2004, it can unanimously be agreed upon that it is one of the most successful social networking sites ever created. It isn’t just successful in the sense that it can...
Retail Marketing: Be Seen and Heard

Retail Marketing: Be Seen and Heard

In the saturated world of retail marketing, how can you ensure that you will be seen and heard? There has been a noticeable shift in Retail space over the past five years: a face-lift, if you will, on mass retailers such as Hudson’s Bay Company (HBC), Holt Renfrew,...
Content Creation Strategy

Content Creation Strategy

There’s much ado about content management these days.  In fact, it’s the new buzz word in the social media and marketing landscape. With so many business and brand managers just grappling with the ever-changing dynamics of the worldwide internet and what...