Creating the Household Name
A worthy commodity product can become a household name… with a personality!
Changing consumer’s perception of a “commodity” type product takes long term vision and dedication. It also takes a superior product, offering a perceived commodity, a distinctive edge and a consistent delivery of promise… and USP.
In the Spring of 2010, “Ya gotta get the good one!” [link to video] once again rang out of television sets across Canada.
The commercial was the newest wave from a successful campaign started a few years ago with Windsor Salt to promote their home water softener System Saver. (more…)