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Marketing Pitfall 2_Not taking marketing seriously

Marketing Pitfall #2: Not taking marketing seriously

If you’re the owner of a business that is 5 years or older, you are obviously doing many things right. It takes real know-how to keep a business sustainable. Good for you – no, great for you! Many businesses never make it past the 5-year mark. So how do you springboard from your current success? How do […]

Marketing Pitfall1_Talking to Yourself

Marketing Pitfall #1: Talking to Yourself

The most common marketing pitfall that brand keepers make that I have come across is “talking to themselves”. I am not eluding that I have never fallen into that marketing pitfall myself. However, I believe after years of training against “talking to myself”, the lesson has finally kicked in! It goes without saying that most […]

Practice Business Love

Practice Business Love

Just in time for Saint Valentine’s Day, here’s a post about business love! Business love: Does it have a place in the work-life balance mindset of today’s business environment? There are many times while in the process of interviewing potential employees, I hear about the importance of work-life balance. Although, I rarely hear about the passion […]

Brand Maker or Brand Keeper

Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In the era of personal branding, it is becoming […]

Social Media Blogging: Easy Come, Easy Go?

Social Media Blogging: Easy Come, Easy Go?

Social Media blogging has become very accessible for businesses. With the advent of easy to implement content management site systems such as WordPress, the business blog is now a staple on many business’s websites – ours included! The business blog has provided one way to make that first impression count on many levels. With the introduction of […]

Social Media Profiling

Social Media Profiling: A Marketing Must

Your business or brand has been an early adopter or late adopter on social media… good for you! It goes without saying that today social media is and should be part of any marketing and sales strategy mix and rightly so.  Along with its popularity, from a marketing perspective, social media has opened the depth […]

Web Security How Savvy are you?

Web Security: Are You Savvy?

We are all out there: surfing, posting, responding, blogging and purchasing all on our very own personal computers. Our computers are an extension of ourselves and as a result we are lulled into believing or feeling that we are all safe – that Web security doesn’t apply to us. Think about this, the last time […]

Confidence for Creatives

Maintaining Confidence for Creatives

“Getting” creative Let’s start at the beginning. Long before you decided to get into a creative industry, at some point you discovered that you were good at it. Something just clicked and it made sense to you. You enjoyed it. Sometimes you’d even get excited about it. And if you were lucky, the people around […]

The All Mighty Business Website

The All Mighty Business Website: Should it Stay or Should it Go?

Is the almighty business website a thing of the past? Many are saying Social Media is where it’s at today. Actually anything social media, including content creation, content sharing, reaching out and blogging are all the new must haves for business. With all the hoopla about social media and the introduction of so many social […]

Social Media is Not Single

Social Media is Not Single.

Social Media isn’t single and it isn’t a couple either. It isn’t accurate to describe the Social Media space as one thing. Yet we are all guilty of doing so. Many of us, when speaking about Social Media, refer to it as if it were a singular item – even though all of us know […]