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Blog: Hoopla


Oh Canada – It’s cool to be Canadian!

As we approach the end of the week when we celebrated Canada’s 148th birthday, as a British ex-pat, it’s warming to me to witness the unashamed, and well-justified patriotism of the Canadian people. Their clear sense of pride in being Canadian does not manifest itself as brash or over-the-top; it’s not arrogant or repellent – […]


“Call me Caitlyn”: But am I a brand?

I was reading the Vanity Fair Article: “Call Me Caitlyn.” This isn’t a blog about how I feel about the issue of transgender, or a personal critique on Caitlyn. I read the article because I was interested in reading about such an incredible personal transformation. However, since after all, I am in advertising, a comment […]


Celebrity Endorsements: Good creative or a cash cow?

It depends. If the celebrity fits the brand and the spot acts as a springboard to elevate and personify the brand, then it’s good creative. Last year, Matthew McConaughey was in the driver’s seat for the new Lincoln Motor’s (luxury division of Ford Motor Company) MKC. According to ET Canada, sales for Lincoln shot up 25%, […]


Too much “star light”: When brands burn out.

When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on websites, in commercials, we get them tweeting, they […]


Catalog copywriting: boot camp to kick your wordy butt!

25+ years ago, copywriting jobs were few and far between. Most people had no clue what a copywriter did. Things have changed. With SEO, Social Media, tweeting and blogging, the opportunities for a career in copywriting have exploded. Mad Men made it sexy. Today, it’s often referred to as content creation. A company out to […]

Social Media Culture

Social Media Culture: Don’t get outed.

Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be holistic. People want to know the ins and outs of brands […]

Business Writing

Business Writing: Is it enough?

As a skill, business writing isn’t new. Written expression has always been valued as a means of communication between departments within organizations. Few businesses can do without a key business writer. Many feel a new dawn has arrived for business writing, making it more highly valued and sought after. With the advent of content marketing, […]

Social Media Team

‘Over the hill’ for social media? I don’t think so.

“The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising‘ has carved out its place within branding in an effort to establish brand relevancy. Similar to any other industry, advertising has evolved to include a ‘holistic‘ communication approach. Am I […]

The Marketing Function

The Marketing Function: Jack of all trades?

With the internet and social media opening up a new marketing dynamic, marketing function as it was is no longer valid – or is it? The business environment and the marketing function are continually evolving. What are the fundamental skills required of a marketing professional? The digital landscape has created a convergence of many disciplines. […]

Social Networking

Social Networking: Walk the talk!

Social media is here to stay. It’s a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it’s thriving! Consider this: Facebook represents one of the biggest social networks connecting people to people, people to brands and business to business. […]