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Blog: Hoopla


Lifelong learning: In marketing it’s a must!

“On the Journey of Learning.” I saw this tagline (above) on a big yellow school bus passing me on the highway through Toronto. It’s a beautiful line. Learning is a journey. If we’re open to it and up for the adventure, it can be a tremendously satisfying lifelong learning journey, with plenty of personal benefits, besides the […]


On Trend: Are your new ideas already passé?

Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being on trend really means being next to the minute or […]


Powerful Product Packaging: 7 tips to get it right!

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and persuasive with packaging, it’s also about being practical. … powerful product packaging design can be likened to a powerful social media initiative As you may have guessed […]


Package Design: Think of it as Social Media, on a shelf

What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social Media on a shelf – its role is the same: good package […]

Be Relevant

Are you news or noise? Be relevant – it matters!

News is when you have something original to say. Noise is when you don’t.   Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself writing a standard Twitter tweet, which limits us to 140 characters or less: say […]

Google Logo Alphabet Soup

The new Google logo: It’s an alphabet soup of opinion

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect. Think about it. Leaving the ‘e’ crooked speaks volumes about Google’s personality. Not everyone agrees with me, Twitter Users Think Google Copied […]

labour day

Why do we call it Labour Day?

Labour Day: why? We’ve all been celebrating the last hurrah of summer on the annual Canadian Labour Day Holiday Weekend. Officially (and sadly!) after this, summer holidays are over and it’s back to normal for Canadians. For Canucks, Labour Day is always the first Monday in September. But why do we call it Labour Day? […]

Common Sense

Common Sense: It’s not as common as you think!

What is common sense? How important is it in business? In business, I believe knowledge and experience make for common sense. If you don’t have both, you’re working from opinion. Common sense is a way of thinking, based on what you know for sure. You might have heard your grandmother say: “that girl is full […]

Creating rich content

Want to create RICH CONTENT? What’s your plan?

In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great information. I’ll give you an example of what’s meant by content (information). As an […]

Business Opportunities_No Luck

Business Opportunities: What’s luck got to do with it?

“I’m a great believer in luck, and I find the harder I work, the more I have of it.”  Stephen Leacock, Canadian writer and humourist Canada’s Stephen Leacock had it right way back when. In his typical satirical style, he was saying: we make our own luck. We certainly do in business. Business opportunities and […]


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