by Kyle McGuire | Sep 12, 2018
WINDSOR SALT Demonstrating Brand Resonance Make them simple, appetizing and Instagram worthy! These recipe videos take multi-step recipes and make them look fun and effortless. Through light-hearted up-beat music, smooth video editing and mouth-watering food-styling,...
by Kyle McGuire | Nov 24, 2017
WINDOSR SALT How do I make that? Mandate What can you do with salt? How many varieties of salt are there and how do you use them? Presenting our “chef mom” as the inspiration, we dared others to discover their hidden gourmet in their very own kitchens....
by Kyle McGuire | Aug 8, 2017
WINDSOR SALT Expanding Brand Visibility Even basic products can deliver value that resonate with the needs of consumers. Promoting quick and easy recipes through a comprehensive digital campaign allowed Windsor Salt to reach consumers and enter their kitchens, helping...
by Kyle McGuire | Feb 27, 2017
ADRIEN GAGNON Vitalizing Brand Relevancy Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
by Kyle McGuire | Feb 26, 2017
Muil-E's Blistering Brand Packaging Muil-E’s Hot Sauce is really hot… even if it was brought to market by a 13-year-old! We were asked to assist the very first kidpreneur to design a product label that would speak to this uniquely formulated hot...
