by Miriam Hara | Dec 3, 2024 | Advertising, Business Success, Communications, Marketing
Are Greeting Cards the Next Dodo Bird? In 2024… …with our inboxes overflowing and social media delivering instant “Happy Holidays” posts, is this the year paper greeting cards join Tupperware and the dodo bird in history’s archive of nostalgia?...
by Miriam Hara | Nov 19, 2024 | Branding, Creative, Design, Marketing
Embracing Bold Moves: When and How to Rebrand a Legacy Brand’s Packaging Without Losing Heritage Legacy brands carry a rich history, often evoking nostalgia and trust among loyal consumers. However, as consumer tastes evolve, even iconic brands must refresh their...
by Miriam Hara | Oct 29, 2024 | Content, Marketing, Social Media
What is Curiographics? Curiographics refers to the segmentation of audiences based the curiousity-driven content they engage with, rather than their demographic or psychographic characteristics. This term recognizes that in the age of social media, curiousity...
by Miriam Hara | Oct 15, 2024 | Branding, Business Success, Marketing
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you’ve been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It’s...
by Miriam Hara | Oct 8, 2024 | Branding, Business Success
So You’re a Market Leader As a brand manager, it’s easy to become comfortable when your brand is riding high on a wave of loyalty with the market share and sales to prove it. But here’s the truth: brand loyalty isn’t a given and it isn’t easily earned...
