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The Sociable Super Bowl XLVIII

The Sociable Super Bowl XLVIII

by Belinda Lui | Jan 31, 2014 | Latest, Social Media

It isn’t news that the festivities and anticipation surrounding the upcoming Super Bowl XLVIII  is followed none other by the advertising creative that will be airing during the Super Bowl! What follows closely behind these 2 most in virality, however, is the...
Social Strategy: What Works?

Social Strategy: What Works?

by Belinda Lui | Jan 9, 2014 | Latest, Social Media

A Social Strategy is one that every business should implement — given that we’re well into the digital age, it would be a bad business choice to rule out altogether. Given that you do decide to approach the Social Strategy challenge, there are aspects to...
Megaupload: Guilty or Not?

Megaupload: Guilty or Not?

by Belinda Lui | Jan 6, 2014 | Latest, Social Media

In a generation of file-sharing, we may find that the lines that separate innocent enjoyment and online piracy to be a bit blurred. First, it was Napster that took a major hit in 2001 when record labels went after the file-sharing giant for copyright infringement that...
Communicating: Don’t Just Speak, Say Something!

Communicating: Don’t Just Speak, Say Something!

by Belinda Lui | Dec 20, 2013 | Communications, Latest

The art of communicating, in my opinion, isn’t given enough weight when discussing business success. Being able to formulate questions that deliver useful answers, is a skill that every professional (and people, in general) should hone to ensure a better chance at...
Twitter: 7 Tips For Optimized Engagement

Twitter: 7 Tips For Optimized Engagement

by Belinda Lui | Dec 10, 2013 | Latest, Social Media

Social media is an ever-changing world; keeping up with the trends and statistics can be a full-time job on its own. I’ve compiled a list of interesting facts that may help you design a more strategic marketing plan on Twitter: ten tips that will optimize...
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