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Instagram: How To Optimize Your Reach

Instagram: How To Optimize Your Reach

The first thing you see when you visit Instagram’s webpage is their tagline: “Capture and Share the World’s Moments” – which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude...
Reinventing Your Brand: Hudson’s Bay

Reinventing Your Brand: Hudson’s Bay

I briefly wrote about the Hudson’s Bay in my article, “Retail Marketing: Be Seen and Heard”, but I wanted to elaborate on the genius that is behind the mass retailer. Bonnie Brooks didn’t only make The Hudson’s Bay a trendier shopping destination but her business...
Facebook Marketing: A Starter’s Guide

Facebook Marketing: A Starter’s Guide

Facebook last reported having 1.1 billion active users a month and since its inception in February 2004, it can unanimously be agreed upon that it is one of the most successful social networking sites ever created. It isn’t just successful in the sense that it can...
Seasonal Advertising Campaigns: Christmas

Seasonal Advertising Campaigns: Christmas

Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven retailers must be to shove money-spending down our throats. Then, I remember that the Christmas music also starts soon after on the...