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Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of...
Brand Marketing: Making a Mark Effectively

Brand Marketing: Making a Mark Effectively

Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today’s workplace and at...