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Trick or Truth?: The Social Media Space

Trick or Truth?: The Social Media Space

The Social Media space understandably generates a lot of buzz. There are a lot of opinions about what it’s all about and with that come many misconceptions. I would like to share some of those misconceptions with you here. In keeping with the timing of...
Developing Brand Friendships

Developing Brand Friendships

What are Brand friendships? Okay, I admit it, I’ve coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it’s at. All the articles and blogs speak to the elements of engagement and...
Business Networking: Getting Found.

Business Networking: Getting Found.

Over the last three decades there has been a big shift in how business networking is perceived. Believe it or not, there use to be a time when “business networking” was a taboo. It was actually considered shameful to admit that you received access to a...