TV commercial magic

by | Nov 21, 2011 | Events

The 3H Communications team was tasked to create an environment for the viewer that does not exist. Create the illusion that the viewer is in mid winter, under extreme cold, when actually it was mid fall – all the while looking great and conveying the message effectively.

Most of you have no idea how much effort and time goes in to making a 30 second commercial, so this post is to highlight some of the tasks involved from the start to the finish line of a 30 second TV commercial.

 Watch The New TV Commercial

Windsor TV commercial

Watch the new commercial

Things to prepare for when producing a TV Commercial

  • Brainstorming creative for the commercial
  • Story boarding the sequence of shots
  • Casting calls for the actors – The auditions
  • Screening the auditions
  • Actor Selection process
  • Wardrobe
  • Voice Over
  • Location Scouting and preparation
  • Prop selection,  wardrobe selection
  • Project co-ordination
  • On site crew
  • Permits and licensing

Some photos from the day of the film shoot

Inspired by Sea Salt? Yeah!

by | Jul 22, 2011 | Advertising

I love my work! You get to learn about so many things! Yesterday at 3H I learned a lot about sea salt. In fact, we talked about it for an hour and a half. Which made my mouth water. So I had to go home and cook something with it. I made Mashed Potatoes with garlic and parsley and coarsely ground SEA SALT. YUM. I found a new culinary world to explore!