by Felicitas Ritter | Feb 26, 2014 | Agency, Latest
Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working with easy-going agency types? How different do you think is the kind of creative developed by the people who sit closest to the source, versus those looking...
by Felicitas Ritter | Feb 19, 2014 | Advertising, Latest
So we put all this effort into creating the most informative and watchable online ads in the market, but is anyone paying attention? According to the Goo Online Advertising Survey conducted in January 2014 the answer is… not really. Unless they are especially...
by Felicitas Ritter | Feb 14, 2014 | Advertising, Latest
Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
by Felicitas Ritter | Feb 10, 2014 | Creative, Latest
Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
by Felicitas Ritter | Feb 4, 2014 | Latest, Marketing
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
