by Joyce Turner-Gionet | Jul 29, 2015 | Advertising, Business Success, Communications, Latest, Marketing
Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my...
by Joyce Turner-Gionet | Jul 17, 2015 | Business Success, Latest, Management
Your company’s struggling financially and you’re going to have to lay off staff. How you do it is important. In Canada, there are labour laws (Canada Labour Code) that employers must follow during a layoff. This blog isn’t about laws, it’s about love. In most layoffs,...
by Joyce Turner-Gionet | Jun 30, 2015 | Advertising, Branding, Creative, Latest
It depends. If the celebrity fits the brand and the spot acts as a springboard to elevate and personify the brand, then it’s good creative. Last year, Matthew McConaughey was in the driver’s seat for the new Lincoln Motor’s (luxury division of Ford Motor Company) MKC....
by Joyce Turner-Gionet | Jun 24, 2015 | Advertising, Communications, Creative, Latest
25+ years ago, copywriting jobs were few and far between. Most people had no clue what a copywriter did. Things have changed. With SEO, Social Media, tweeting and blogging, the opportunities for a career in copywriting have exploded. Mad Men made it sexy. Today, it’s...
