by Miriam Hara | Oct 29, 2015 | Advertising, Content, Latest, Social Media
If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
by Miriam Hara | Oct 27, 2015 | Business Success, Communications, Latest, Management
A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the...
by Miriam Hara | Oct 6, 2015 | Content, Interactive, Latest, Social Media
When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at...
by Miriam Hara | Sep 25, 2015 | Creative, Design, Latest, Marketing
Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being...
by Miriam Hara | Sep 17, 2015 | Advertising, Branding, Creative, Design, Latest, Marketing
Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and...
