Tomato Tip #3
“Good enough is never good enough.”
Advertising Via Social Media
Is Social Media a strong platform for advertising revenue growth? This year, Twitter announced a sustainability plan solely based on boosting advertising partners through their “Promoted Tweets” program, a way of paying Twitter users with huge followings to retweet ads. Twitter’s latest ad venture? Promoted trends.
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SEO Minded
I don’t like to think of the web as a numbers game – but when you are ranked in the Google top 3, it is a thing of beauty and joy. Being SEO minded when developing your web site is as key as promoting your unique selling position (USP). To achieve optimized search ranking and optimizing this medium, small, medium and large-sized companies alike are speaking about on-line marking strategies and looking at the increasingly popular and trendy tactics – Linkedin, Twitter and Facebook . Yet many are still unaware of how those tactics can be further leveraged using these free networking resources with more SEO know-how.
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In House Design Departments: True Value. True Cost
Variety is the life source of all who consider themselves creative. It goes without saying, that in-house design studios provide cost savings. The real question is: what really are the savings? Give a creative person the same product within the same industry, day-in and day-out and the result is déjà vu design and concepts with very ordinary branding. So ordinary in fact, that at one point, it isn’t a brand anymore. Despite the savings, the reduced investment is very costly. As with most other professions, doing the ‘same-old, same-old’ everyday takes its toll.
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Advertising 101: Deadlines are not Elastic
Advertising 101: Deadlines don’t change at the last minute, so why wait till the day of delivery to state that to clients? It always surprises me to hear a certain timbre of frustration in clients’ voices when speaking about this topic in reference to their agencies. How complicated can this be? Our business is based on creativity and deadlines. Advertising 101 is all about meeting both of these requirements is what solidifies sound working partnerships and relationships.
Photo by @mikepick available under a creative commons license
The philosophy at my agency has always been to be transparent with our clients. If we are brought into a project and briefed with a set deadline that we feel we cannot meet based on our quality standard and the mandate, we will say so right there. That’s exercising Advertising 101 for relationship building. Nothing is worse than accepting a project and not respecting the time commitment, and in fact, letting down your client. That is setting up your team for failure. At times it hasn’t been easy, but with our process efficiencies, knowledge and talent, we can proudly say we have never missed a deadline in over 20 years… and that really means that we have never failed our clients.