The Power of Positive

The Power of Positive

There is a lot to be said for positive thinking these days. Keeping your vision for your marketing plan, your  brand – and most of all, your phenomenal success AFTER you have safely weathered this recession, is paramount! You must plan for your success, and maximize...
Lots of New Ammo, Little Digital Strategy

Lots of New Ammo, Little Digital Strategy

Today’s ad market breaks its bread with digital media. This is a fantastic evolution, giving the market a louder voice in many languages. And it is only natural to outstrip that curve and diversify in order to reach niche markets – after all, complacency in business...
Tomato Tip #2

Tomato Tip #1

Tomato Tip Number One The blending of all ingredients in most bread recipes is key to its rise and success! Very similar is the craft of developing a successful brand. Like baking, there are three important ingredients that need to be layered into brand development....
Brand Fitness in Challenging Times

Brand Fitness in Challenging Times

Hold it. Maintain it. Sustain it. When an athlete is weary, run down or even a little discouraged… is it realistic for him or her to go and run a race, without much training in hopes of coming in first? No.   Likewise, it’s not very realistic to aim...