by Miriam Hara | Jun 7, 2010 | Business Success
There is a lot to be said for positive thinking these days. Keeping your vision for your marketing plan, your brand – and most of all, your phenomenal success AFTER you have safely weathered this recession, is paramount! You must plan for your success, and maximize all possible opportunities to market yourself. Don’t stop the long-term vision!
Photo by Pink Sherbet Photography available under a creative commons license
Long term planning is a must regardless of the short term issues. It is necessary to keep your eye on the horizon, while making the decisions of today. Tactics are great as long as they assist in reaching the longer-term goal. The strategic brand decisions made today, in order to survive the recession, will yield long term benefits!
by Miriam Hara | Jun 2, 2010 | Interactive
Today’s ad market breaks its bread with digital media. This is a fantastic evolution, giving the market a louder voice in many languages. And it is only natural to outstrip that curve and diversify in order to reach niche markets – after all, complacency in business is death.
Photo by horsager available under a creative commons license
But to break the mould you have to, first, perfect it. As much as we are actively integrating social media into our business model, we are careful not to cast away the skills and strategies upon which success has been built. Digital media is an extension, or a vehicle of traditional marketing strategy and tactics. On it own, interactive media does not build a successful brand – it helps deploy and deliver it to a different platform.
Both sides have to even out their skills, and the transition will be a slow one. Fixer consultancies like Personifeye are attempting to even out the market by guiding outdated agencies into full digital practice, giving them a competitive edge.
Despite critics, branding agencies with a strong digital component know brand intimately and have the potential to further strengthen and expand your brand via numerous vehicles, which work in tandem for optimal reach. 3H has assisted many clients to maximize their brand and its visibility with interactive media, especially in the B2B arena, including: Weir Golf Design (home base for golfer Mike Weir’s, golf course design company), DENTPLY Canada – a global leader in dental materials and a bilingual web presence for Windsor Salt, Canada’s leader in salt.
When an agency has a strong marketing backbone, there is only progression. For more of the ad inspired, visit 3H.ca
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by Miriam Hara | May 26, 2010 | Miriamisms, Tomato Tips
“Marketing is about placing a stake in the sand.”
by Miriam Hara | May 19, 2010 | Miriamisms, Tomato Tips
Tomato Tip Number One
The blending of all ingredients in most bread recipes is key to its rise and success! Very similar is the craft of developing a successful brand. Like baking, there are three important ingredients that need to be layered into brand development.
First, you need to imagine it. See it in your mind’s eye. How does it look? Feel? Act? What does the brand represent. Imagine where you want your brand to be. Second, you need to time it. Time the details necessary to achieve your vision. What’s the best time to go to market… properly? This is not a time to rush… you don’t want to end up having flat cake! Lastly, you need to watch it. Watch the details, make adjustments, listen to research or market conditions. If something doesn’t come up just right, you don’t need a new recipe, sometimes just add a pinch of something novel to the mix.
Like baking, you need to blend with passion, knead with persistence… the result will be a brand on the rise!
by Miriam Hara | May 19, 2010 | Branding, Business Success
Hold it. Maintain it. Sustain it.
When an athlete is weary, run down or even a little discouraged… is it realistic for him or her to go and run a race, without much training in hopes of coming in first? No.
Original photo by d_vdm available under a creative commons license
Likewise, it’s not very realistic to aim to come out of a recession thinking you’re going to be in first place without having put the time into training your consumers. Branding is critical to create an educated consumer, a consumer who knows your product is front-of-the line. There’s no need to push the envelope of your marketing budget and to go for glory in these tough times, but keeping the momentum is key. Maintain the brand energy, and nurture your brand investment. You’ll make sure the long-term brand fitness by keeping it fit on a daily basis!
What is brand fitness?
A fit brand is a brand that lives a long healthy life, one of profitable longevity.Hold it. Maintain your existing budget to sustain your market share.
