There is a lot to be said for positive thinking these days. Keeping your vision for your marketing plan, your brand – and most of all, your phenomenal success AFTER you have safely weathered this recession, is paramount! You must plan for your success, and maximize all possible opportunities to market yourself. Don’t stop the long-term vision!
Long term planning is a must regardless of the short term issues. It is necessary to keep your eye on the horizon, while making the decisions of today. Tactics are great as long as they assist in reaching the longer-term goal. The strategic brand decisions made today, in order to survive the recession, will yield long term benefits!