by Miriam Hara | May 19, 2010 | Branding, Business Success
Brand Tactics need to be re-evaluated on an ongoing basis. To often, brand managers feel that once they have used a brand tactic, and it hasn’t worked, it will never work. That’s just not so. As time marches on, it is increasingly important for brands to...
by Miriam Hara | May 19, 2010 | Advertising
As a long-standing advertising agency, we consider ourselves as professional creative marketers. Regardless of the industry or medium in which we are working – we ask the same questions with one key difference: we listen first. Every advertising agency has its...
by Miriam Hara | May 19, 2010 | Branding
A little patience and a little change go a long way in brand evolution. I see a brand as a living being. It needs to be nurtured carefully…it needs to sit, crawl, stand and walk before it can run. Some brands are in constant motion, too much, too fast. Working on...
by Miriam Hara | May 19, 2010 | Branding
The blending of all ingredients in most bread recipes is key to its rise and success! Very similar is the craft of developing a successful brand. Brand Making is like baking There are three important ingredients that need to be layered into brand development…....
