by Tara Ford | Mar 11, 2025 | Uncategorized
Why Focus on Patients When Physicians Write the Scripts? How can pharmaceutical companies truly embrace patient centricity when script-writers are their main bread and butter? A pharmaceutical company is a sales organization. Yes, it develops drugs, but those drugs...
by Tara Ford | Jan 10, 2025 | Uncategorized
Every year, graphic designers, interior designers, beauty experts, fashionistas, and even homeowners excitedly anticipate one crucial announcement: The Colour of the Year. Pantone and respected paint manufacturers reveal their picks every year. This literally sets the...
by Tara Ford | Dec 17, 2024 | Advertising, Agency, Branding
The holiday season is full steam ahead, bringing with it sparkling silver bells, holiday imagery and of course seasonal advertising. It almost seems as though snowflakes come pre-loaded with cherished memories and iconic movie moments that have shaped how we see the...
by Tara Ford | Nov 26, 2024 | Advertising, Marketing
Marketing brands are competing with more noise than ever. How do you capture the attention of an over stimulated audience? That is the magic question. With consumer attention spans changing gears faster than ever, brands have 3 seconds to grab someone’s focus before...
by Tara Ford | Sep 17, 2024 | Branding, Marketing
The Essential Ingredients From a marketing perspective both demographics and psychographics are necessary. Demographics are the essential ingredients; the bread and butter if you will. They provide the basic information required in any good marketing strategy which...
