by Tara Ford | Sep 2, 2025 | Uncategorized
Acceptance letter in hand, what’s the first move for most students? Not lining up a summer job, not registering for classes….. THE SWAG! Year after year, before the first lecture even begins, new students line up for the hoodie, the hat… the merch. But it’s more than...
by Tara Ford | Aug 27, 2025 | Uncategorized
Cracker Barrel recently learned a very public, very avoidable lesson: you can’t rebrand in a vacuum. The beloved 56-year-old chain rolled out a minimalist new logo, quietly ditching its “Old Timer” mascot ‘Uncle Herschel’ in his overalls, leaning against that oh so...
by Tara Ford | Aug 18, 2025 | Uncategorized
The moment Cristiano Ronaldo gave Georgina Rodríguez a jaw-dropping 37-carat engagement ring, the world gasped. Not only for the sparkle, but for what it represents. Behind every diamond ring lies one of the most powerful marketing stories ever told. From Legality to...
by Tara Ford | Jun 10, 2025 | Advertising, Business Success, Marketing
Many gamers across the land celebrated last week when the Nintendo Switch 2 launched on June 5th. This marked an exciting milestone in the gaming world. From a marketing perspective, it’s important to understand the demographic of these gamers and the potential of...
by Tara Ford | Mar 11, 2025 | Uncategorized
Why Focus on Patients When Physicians Write the Scripts? How can pharmaceutical companies truly embrace patient centricity when script-writers are their main bread and butter? A pharmaceutical company is a sales organization. Yes, it develops drugs, but those drugs...
