Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Social Media Engagement: Takeaways from Mom
In a world of anonymity, courtesy of all the social media channels we have, it's increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the ugly!...
The Digital Revolution: All that glitters is not gold
Led Zeppelin had it right – ‘All that glitters is not gold’. More profound words were never spoken. The digital revolution has occurred over the last three decades. Since then, businesses and brands have rushed in (some more than others), to jump on the band wagon and...
Corporate Entrepreneurship: Has the time come?
Corporate entrepreneurship is a philosophy whose time has come. In an age where speed is of the essence, the road to business success includes the ability to move quickly and accurately. In the universe of business, entrepreneurs as a segment have responded to that...
Earned Media: What it takes to earn it
Earned media isn't new. It's been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned...
Creative Concepts: What makes them magical?
What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for...
What Creative Agencies Need to Be.
In my last post I stated why I feel that there is a big disconnect between creative agencies and clients. You can read that article here. Below is a short recap. It is my belief that the single-focused creative agencies continuing to work in the same way they did over...
What’s Up with the Typical Creative Agency?
Change is due for the creative agency. In the year 2015 and beyond creative agencies must learn relevancy. A recent article I came across stated that clients are increasingly going directly to production houses for their creative – bypassing the creative agency...
Owning the customer journey. Myth?
There's a lot of hype in today's marketing world about owning the customer journey. With the proliferation of so many communication venues (both established and personalized), it's a challenge for brands to be everywhere. A mere five years ago marketers were touting...
Brand Building: Don’t wink in the dark
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogues and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in...
Content Marketing: Are we there yet?
Marketing has expanded and evolved due largely in part to the internet and the launch of what is now referred to as the social media channel. Social media was once all the buzz. Now it needs to step aside to allow for the new buzz: Content marketing. Content marketing...