Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
What not to do: Business 101
To achieve success in business today, you need to know what to do. However, it's equally as important to know what not to do. Over the years I have had the privilege of working in a number of different industries for many different brands. I’ve also worked within both...
My Favourite Business Insight from Einstein
I love Einstein – so much so that I have a sculpture of his face hanging on the wall in my office. Beyond his obvious legacy of scientific knowledge and forward thinking, I believe that he had a keen ability to zero in on the obvious about the human...
A business strategy that makes sense.
We've all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands...
Business Casual: More than the clothes we wear
There used to be a time when you wouldn't think of going to the office without wearing a jacket or a suit. Adding structure to your stature was a definite requirement. Business casual used to mean dressing down only on Fridays. I remember when 'Casual Fridays' first...
Personal Brand Logo: Some tips for Hillary
There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand, but...
Request for Proposal (RFP): Isn’t there a better way?
For those of us in the service industry, we know too well the ins and outs of a request for proposal (RFP) – and what it really means for an agency. I have come to view an RFP as comparable to entering a beauty contest. The potential client asks multiple agencies to...
Agency Experience: Becoming the go-to guru
We live in a society that is age-obsessed. No one wants to look old. No one wants to be old. Yet, there’s no escaping it. Each one of is going to turn around one day and be ‘old’. Then we’ll ask ourselves, “When did this happen? How did this happen?” Of course those...
Women Networking: Is it finally kicking in?
A little over 25 years ago, my mentor who was a decade older than me, philosophized that with every passing decade, things would get easier for women in the future within the business marketplace. The challenges I faced climbing the proverbial corporate ladder were...
Website Performance: How does yours rate?
Website performance is often confused with how a website looks. Although user experience and responsive design are important the key objective of a website is overlooked. Not too long ago, developing websites and making them 'live' on the world wide web was a...
Brand Publishing: Are you there yet?
Every day we see brands entering the world of brand publishing. Having a content marketing strategy is a must for any business, no matter what industry they operate in. Have you ventured in yet? If not, why not? The terminology may be different. How it gets...