Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Web Design: Tiny Factors that Make a Big Impact
Web design doesn't only mean website design. If you're creating any digital product, be that a website, an app or even an eBook, then you may find that the temptation is there to rush out your final product and to 'make do' with work that doesn't represent your very...
Brand Marketing: Making a Mark Effectively
Brand marketing, figuratively speaking, has always been about placing a "stake in the sand". Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today's workplace and at today's speed of...
Is Your Personal Brand Drowning? Know the Signs
Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that...
Brand Character: Adding layers
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
6 Design Tips That Will Help Your E-Commerce Store
Anyone who builds an e-commerce store can't expect to make money without a good fight. I've shown them some website design tips they should implement if they want to increase their chances of making a lot of sales. Anyone can build an e-commerce store because there...
Agency vs. In-house Marketers?
Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working with easy-going agency types? How different do you think is the kind of creative developed by the people who sit closest to the source, versus those looking...
Podcasting: Your Next Marketing Strategy?
What comes to mind when you think of podcasting? Do you imagine a vengeful geek complaining about the newest tech gadget failing to meet his standards? Or is it a comic book nerd narrating his newest fiction novel? Thanks to the innovative design and distribution of...
Brand Canada: The Marketing of a Country
Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics... a subtle change has occurred in the Canadian persona. Since the 2010 Vancouver Winter Olympics, Canada has been evolving its persona…still really nice, but a little more...
Online Ads: Who’s Watching? Clicking?
So we put all this effort into creating the most informative and watchable online ads in the market, but is anyone paying attention? According to the Goo Online Advertising Survey conducted in January 2014 the answer is... not really. Unless they are especially...
The Creative Process: Adding Value
Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being that there are so many people involved in developing brand creative...other than the creative team, at times it becomes impossible to please...