Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Measure Your Success in 2014
It’s common at the end of each year to reflect upon what happened, what worked, and what we can learn from. In our personal lives, we make resolutions to improve certain areas that aren’t up to par – so why should it be any different for your business? It isn’t good...
Success: Work Smarter, and Harder
I was once told by a friend that success is to "work smarter, not harder" -- what she meant by this, was that it isn't impressive to be the last person to leave the office if it's because it takes you 12 hours to complete a task that might only take 5 hours for...
2013’s Most Innovative Companies
Innovation can be defined in many ways. You can deliver innovative design or an innovative user experience. In any scenario, innovation stems from the desire to either create something unique and original that has never existed before, or to take an existing product...
Hiring for Social Media Consulting
If you’re a company that’s looking to hire for Social Media Consulting, there’s a lot to consider prior to engaging with a consultant. Understandably, without a clear understanding of how social media exactly works, hiring on outside source may seem daunting. For...
Content Creation: Get found in 2014
2013 was a big year for anything and everything that was content, social and digital. There was much talk about responsive websites; on how Google changed its algorithms to include phrasing structure; and what I feel is the most important, is how keywords (SEO) have...
Communicating: Don’t Just Speak, Say Something!
The art of communicating, in my opinion, isn’t given enough weight when discussing business success. Being able to formulate questions that deliver useful answers, is a skill that every professional (and people, in general) should hone to ensure a better chance at...
Brand Launch: In Social Media
According to Socialnomics, 40% of Canadians were using Facebook or Twitter by 2010. By 2012, almost half of the population had joined social media sites. In 2013, it is established 2/3 of Canadians now use social media. These are facts to be considered when...
Holiday Advertising from Coca-Cola
As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging year of sales can be more than made up for within the last couple of months with a successful holiday campaign. Since the 1920s, The Coca-Cola Company has...
Legendary Star Power: Chanel No 5
It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand's advertising campaign can be a double-edged sword. The more obvious reason is that stars themselves, especially in today's landscape, are brands in their...
Productivity: Write This Down
Productivity means making active steps towards accomplishing something -- not thinking about what we have to accomplish. What are we "putting down" when we "put it down on paper": a current of thought, a torrent of emotions, the first incisions of a decision Flannery...