Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Agency vs. In-house Marketers?
Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working with easy-going agency types? How different do you think is the kind of creative developed by the people who sit closest to the source, versus those looking...
Podcasting: Your Next Marketing Strategy?
What comes to mind when you think of podcasting? Do you imagine a vengeful geek complaining about the newest tech gadget failing to meet his standards? Or is it a comic book nerd narrating his newest fiction novel? Thanks to the innovative design and distribution of...
Brand Canada: The Marketing of a Country
Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics... a subtle change has occurred in the Canadian persona. Since the 2010 Vancouver Winter Olympics, Canada has been evolving its persona…still really nice, but a little more...
Online Ads: Who’s Watching? Clicking?
So we put all this effort into creating the most informative and watchable online ads in the market, but is anyone paying attention? According to the Goo Online Advertising Survey conducted in January 2014 the answer is... not really. Unless they are especially...
The Creative Process: Adding Value
Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being that there are so many people involved in developing brand creative...other than the creative team, at times it becomes impossible to please...
Keeping It Real
Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
7 Steps to Brainstorming Success
Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
Powerful and Unique Ways to Promote Your App
The app market has provided something of a gold rush for a while now. By providing millions of users with a way to quickly and easily download any piece of software, iTunes and the Google Play Store have created huge opportunities for programmers and marketers and...
Integrated Marketing: How Well Do You Mix & Match?
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
Retro Advertising: Nostalgic Value
We've been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...