Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Marketing Strategy: Put a stake in the sand
During the course of my marketing career, I have seen many brands change their marketing strategy, marketing direction and marketing definition on an annual basis or even worse, more often than that! For those of us who have professed the art of marketing, it becomes...
Farewell 3H Internship
After four learning intensive weeks, I have completed my internship with 3H Communications. In my time here, I have had the opportunity to learn new programs, experience work from an employee’s perspective, and meet talented designers and marketers. The programs I...
Creative or Objective: How to find the balance
Quick… Pop Quiz Answer the two following questions with the first answer that jumps in your mind. Who is the most creative person you know? Who is the most objective person you know? Now think of those two people joined into one brain. Kind of like Dr. Jekyll and Mr....
Tips for Business Communications
Writing communications for business is a lot like swimming, if you don’t know the water you better stay out. How deep is the water? What’s the temperature? Jumping in cold water... brrrrrrr... jumping into hot …well, just ask a lobster. Rocks in the water? In case...
Marketing and Advertising In-House: An Evaluation
Sales makes money and marketing spends money. It’s usually said in a snotty way and the person saying it usually acts all superior as if they have the secret to life and anyone who doesn’t understand is low, low down on the food chain. Say what you will, those of us...
Emotional Appeal in Advertising – What’s on the Rise?
You’ve likely heard the term “Emotional Appeal” before. Chances are that a marketing teacher, co-worker, or boss has said that Emotional Appeal can be an effective technique to build a connection with your audience and make them interested in your product. And, well…...
PowerPoint Templates and Backgrounds
More Killer Tips on PowerPoint Templates and Backgrounds This is the second time you are making a presentation to the same group. The guy yawning in the back of the room has perked up. The woman gazing at her nails looks up once or twice. At least this is an...
The 3H Intern: Comparing School and Work
Wow! My second full week at 3H! In the eight days I’ve been here, I have already learned much about building a brand name, marketing, and using social media to interact with your audience. I’ve also learned how similar school and work are, and also how different they...
ONE MAN’S SECRET ON MAKING IMPORTANT DECISIONS
He was a big man and he smoked a big cigar. He was standing beside his desk, with his back to me, smoking a cigar and looking out the window at the city skyline. His presence dominated the room. That’s how I first saw him. That’s how I remember him. Big and in...
YouTube Commercials: Don’t Annoy Your Audience
In my past blog posts, I stated the reasons why companies should rethink making their YouTube commercial stream before popular videos can be viewed. I believe that video marketing can be a very effective tool. However, like other social media, it can also backfire...