Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Brand Naming: What makes it a brand
Brand naming...why it's important. More to the point, what is required for a brand to become like the much covet name brands like Coca Cola, Nike and Apple? It seems that brand names explode in the market...and yet, most take years until they become visible and reach...
3 Wicked Ways to Build a Good Team
A few years back I took a course on strategic planning for small business. When the floor opened for questions many revolved around building teams. What kind of skills should you look for when building a team, is experience more important than education, are soft...
YouTube Advertising – How to be Successful: Part 1
If you read my last blog, you would know that I am not a fan of video ads on YouTube. Not only are they irksome to the viewer, but they may actually hurt the company’s reputation and cause ill will. Luckily, Google ads allow advertisers to reach their audience through...
YouTube Ads: The Ineffective Infomercial
If your company is trying to market in this digital age, you have likely heard of social media marketing. Using social media to reach out and connect to your audience is wonderful —it can turn a boring ad into an amazing interactive experience! Engaging an audience...
Definition of Leadership: Are you a Leader or a Follower?
Before we start let me be clear on the definition of a leader. Well then again ….. maybe I can’t be clear. I can’t be clear because leadership is an art not a science. It’s not easy to pin down leadership characteristics. Regrettably, there is no magic formula you can...
3H’s 3D: The Marketing Process
As I mentioned in my last blog, I want to be an entrepreneur. I have come to realize that the key to success is letting people know about your business since you need customers to earn money. Marketing is crucial for any business, and is important for me to...
Email at work – How to get Attention
Today I am sitting at my desk staring at my inbox full of emails. There are 30 emails waiting for me to open. I know each one of them is important and each one requires an answer. I have a meeting in 15 minutes. I don’t want to be late but there may be something...
The 3H Intern: The Beginning
Today, I find myself in an advertising agency on my first day at 3H Communications as an intern. Good for me! Let me back up a little and give you some background on well, me, the 3H Intern. Since the day I was old enough to understand that I needed money to live, I...
Advertising Wannabe: Is That You?
What does a career in advertising really mean? Advertising has always held some mystic for many creative and marketing types wannabes. Many people on the outside looking in think of the world of advertising as being the ultimate career in creativity. I'll let you...
How to be successful… One Business Presentation at a Time
Getting in the door is the first step to success or failure. If you go into this meeting with a song and dance about why they should "buy" your service, then you've already lost them. This presentation is about your potential client or customer. Trust me, if they have...