As I mentioned in my last blog, I want to be an entrepreneur. I have come to realize that the key to success is letting people know about your business since you need customers to earn money. Marketing is crucial for any business, and is important for me to understand if I want to run a successful business. To market effectively, I need a good marketing process.
At 3H, a lot of hard work goes into marketing. There are countless hours spent on the creative process, content and design, and linking all of the elements together effectively. For that reason, I believe one could call 3H’s marketing process 3D.
The “Three Dimensions” of the Marketing Process
The first dimension is the creative process. In only a couple of days, I’ve learned that a lot of time, inside and outside of the office, is spent on conceptualizing ideas. In this process, their team conjures the foundations for websites, advertisements, and strategic targeting of demographics and what appeals to them. This creative edge is what makes 3H stand above other marketing and branding agencies, since creativity is an essential part of connecting with an audience and capturing their attention.
The second dimension is where creativity meets reality. In the content and design phase, the company’s talented artists, writers, and web developers capture their creative ideas in a tangible, unique way. While I find the creative dimension enjoyable, it is this second dimension that makes me feel most satisfied as ideas come to life in ads, promotions or websites.
The third dimension is turning well-conceived efforts into effective efforts. This third phase links the content and ideas to the desired audience through blogs, social media, and introductory promotions. It is in this phase that 3H reaches out to the clients’ targeted demographics to build familiarity and trust with their potential buyers through online and offline tactics.
On social media platforms, like Facebook and twitter, 3H effectively uses content to engage their readers and spark their interests. The third dimension is the difference between reading well-written content on a website and feeling a personal connection with the company as they build trust, good will and confidence.
During my internship, I hope to learn more about the processes 3H utilizes in order to create the effective content they produce. I’m excited to have an opportunity to work with several new programs, including Google tools, Photoshop, and possibly Dreamweaver!
Even if I don’t become a marketer, understanding the need for effective marketing and the process behind creating good content is critical. I know that if I can learn these three dimensions, any future business I have will be more successful. Understanding how intricate the marketing process is makes me realize that it can be done most effectively by specialists in marketing. As most successful entrepreneurs know, it is best to stick with your core competencies and have other experts handle the accounting, marketing, shipping or other tasks, so you can do what you do best – and get the customers you need.