Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
The Rise of Infographics: Old or New?
The rise of social media has brought about many advantages: instantaneous and constant communication; the humanization of brands and stronger relationships with customers. However, it all comes at a price, mainly the diminishing attention span of users. Social media...
Be a Practicing Brand Yogi: How to Brand Successfully for the 21st Century
Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend and balance. When the agency and the Brand intention are in sync, harmony will follow. Branding for the 21st century. As we move more deeply into the 21st century...
Don’t be Afraid of the Blog: A “how-to” Approach
The internet and social media have created a venue for open marketing. It's called the Blog. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social Media has enabled more people to read up on...
The Spirit of Competition
With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way incorporates sports. However brands don’t need to wait for a big sporting...
Olympic Inspiration: The Pull of Emotive Advertising
Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically apathetic tune in and take notice. That something is the drive, determination and dedication of the Olympic athletes. These individuals train tirelessly...
Let the games begin! Which Olympic Ad Deserves a Gold Medal?
The 2012 Olympics have officially started, but for months we have seen advertisements from Olympic sponsors. The most coveted position for an Olympic sponsor is to be part of The Olympic Partner programme (TOP). Being part of the TOP programme gives sponsors exclusive...
Behind Every Website: Web Design Usability Principles
Web Design isn't about the layout, the colour, the look or the impact of a site. In fact, behind every great website is a great web design usability interface. Success or failure of your website depends on user the web design usability interface. A website is your...
The 2012 Olympics: It’s a Social Game
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media, has it become more difficult for the Olympic brand and the Olympic...
Put Your Best Face Forward: Choosing a Brand Spokesperson
It’s all around us. Stars, personalities and with the Olympics around the corner, athletes, persuading us to buy into a brand. This isn’t anything new. In the world of social media and twitter, celebrity influence is becoming stronger,marketers are able to quantify...
Tweet Loudly: 5 Ways to Make Your Tweet Count
How to Better Leverage Twitter for Business: Some brands select one social media outlet for their campaigns and do it well. For the most part that outlet is Facebook . Yes, it is a very effective tool for reaching consumers and running campaigns, but let’s not forget...