Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Grand Brand Identity Theft: It Could Happen to you
How much of your brand identity do you own? If you really want to find out, run an online search of your brand and see what comes up. Do all pages that represent your brand belong to your brand? When you run a social media search, what comes up? Do all pages,...
App-ealing Marketing Tips to Market Your Mobile App
Are you going app-crazy? How many apps do you have downloaded on your iPhone, iPad, Blackberry or Android? Surely you've contributed to the latest stats that I've been hearing... to date, Apple has surpassed 25 billion (BILLION) apps downloaded, and 60,000 more added...
Brand Product Placement: The Video Star
Watch any big name music video today and it’s pretty much a guarantee that you’ll see a few product shots incorporated into the storyline and with good reason. Now more than ever brands are becoming more and more integrated in the entertainment industry with the...
Boost Brand Blog Backbone
It used to be that the purpose of a blog was to state your opinion or viewpoint to those people who connected and linked with you.... so that like-minded people could join in a conversation and contribute to the dynamics of the discussion. This is still true and very...
Designer Beware: The Pitfalls of Spec Work
To spec, or not to spec: that is the question As a graphic designer, I understand the need to build your portfolio, expand your client base and stretch your creative muscles as much as possible. But from one creative professional to another, I feel compelled to urge...
Driving B2B Success: What’s Your Business’ Speed Limit
With mobile technology and the rapid integration of Social Media the world is speeding... no longer respecting any speed limit! In a blink of an eye the business landscape changes and many businesses are at a loss of what comes next. All business types are affected...
The Art of (Bad) Web Copywriting
Website copywriting is an art of its own. Although it contains some traditional elements, it’s very different than blog writing, editorial writing, ad copywriting….you get the idea. However, more often than not, some brands/companies and even self-proclaimed...
Shhh…your Klout Score is talking
The other day my colleague Lindsay shared a story with us about Klout, a service that measures your online influence and gives you a score between 1 and 100. Apparently it’s been getting people up in arms! It seems to have the power to make or break careers, brands...
The Next Big Thing in Social Media
I might have said this once or twice before…but it really does seem like there is a new social media site gaining momentum each week. Some of you might be thinking “oh no, not another social media site! I barely have enough time to log on to Facebook”. It may seem...
5 Tips for Explaining Creative to Your Client
As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. There are several reasons for this. If it's a new client, they may have yet to trust your expertise, or you have yet to earn their trust....