Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Brand Recognition: Colour me brand
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect is instantaneous, stimulating the senses and power of suggestion. We see it in every level of communication: in corporate...
Facebook Timeline: Like? or Dislike?
On or around March 30th, you may have noticed that Facebook has automatically changed your brand page to Timeline. While some were resistant to the change, let’s remember that if we don’t move forward, we get left behind and for brands on Facebook, hopping on board...
The Big Communication Chill
Is the way we are communicating SAFE? Has the less "physical" interaction that we are now all adopting with so much enthusiasm curtailed our ability to develop original thinking and thought provocative inventions and innovations? Has being faceless allowed us to be...
Jump… How High? The Role of the Creative Professional
Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does it happen? I can almost hear the collective grumble from all my peers saying.... "Clients!" But I believe that laying blame at the doorstep of clients, absolves...
Pinterest: Pin it to Win it
Pinterest is the new and exciting kid on the social media block – and everyone wants to get to know it better. “What is it?” and “how do I use it?” has quickly become “I'm always on Pinterest!” so it’s no surprise that brands should be, and are, starting to pay...
A Blast From the Past: The Retro Revolution
It’s been said that nothing is new, and everything old is new again. Never has that been more obvious than in today’s retro-infused consumer market. The trend towards aesthetics of the past are everywhere: fashion, art, music (the amount of remakes out there are...
The Biz-isms of Power Marketing
You may not always be aware that you’re practicing them, but they become ingrained in the way you do things day to day. “Isms” for some, are an overarching, common sense way of doing things – approaches to keep in mind. These “isms” can apply to your everyday life or...
Can you Bank on Your Advertising?
In today's social market landscape never has the consumer adage of "What's it in for me?" been more key in all communications. Today, Brand must be upfront, in the consumer's line of vision, without selling. Brand must engage with intent, with less frills, less sell...
You Know You’re a Graphic Designer When…
Okay, so as designers, we all loved "You know you're a graphic designer when…". For those of you who weren't around or don't remember, this was a viral list of some of the many oddities and unique characteristics that describe graphic designers. It was a little...
Social Networking: The Sharing in Social Media
I love the 'social' in social media. The Creative Director at 3H says: Social Media is the new way of networking... and she is absolutely right. Just think, every time you post a comment to a group discussion on Linkedin, or stumble upon a peer's blog, when you have...