You may not always be aware that you’re practicing them, but they become ingrained in the way you do things day to day. “Isms” for some, are an overarching, common sense way of doing things – approaches to keep in mind. These “isms” can apply to your everyday life or your career. In business and at 3H Communications, we like to use the term “biz-ism” as it is defined by our very own Canadian marketing veteran Miriam Hara.
So, what is a biz-ism and how does it apply to marketing? We’ve laid it all out for you in our first eBook “Marketing Understood 33 Biz-isms You Need for Success”. The first in a series of powerful eBooks, Marketing Understood will benefit anyone in business and marketing management today by giving you a collection of key marketing practices and philosophies to power marketing efforts. Whether you’re marketing a service, a product, a brand or whether you’re an entrepreneur, this eBook will give you a wealth of practical information presented in a very concise, no-nonsense way. It’s an easy, quick reference point on how to market and power marketing. Who doesn’t like the sound of that?
Among the 33 excellent biz-isms included in the eBook, the “Don’t be Surprised: Use Research” biz-ism caught my attention. I thought, well that seems like a no brainer, right? Although research is essential when making a good marketing decision, sometimes this crucial step in the marketing process doesn’t get the credit it deserves. Strong research helps identify, among other things, a target market and competitive approaches to make your campaign stand out above the rest. While researching, you might also find that you can take different routes and choose from several different options to effectively marketing your service or product.
The “Don’t be Surprised: Use Research” biz-ism, along with the 32 other great biz-isms in the Marketing Understood eBook, is a simple but important thing to keep in mind and add to your marketing mix.
You can download our “Marketing Understood: 33 Biz-isms You Need for Success” here to get more expert, seasoned insight on how to market powerfully and effectively.
Do you use any marketing biz-isms to effectively market your business? Leave a comment below – I’d love to hear what they are!