Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
YIKES! Is that a typo? Trash typos before they trash you.
Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term...
Tread Carefully! Your Social Media responses are content too!
When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at...
Lifelong learning: In marketing it’s a must!
“On the Journey of Learning.” I saw this tagline (above) on a big yellow school bus passing me on the highway through Toronto. It’s a beautiful line. Learning is a journey. If we’re open to it and up for the adventure, it can be a tremendously satisfying lifelong...
On Trend: Are your new ideas already passé?
Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being...
Powerful Product Packaging: 7 tips to get it right!
Powerful product packaging. It's not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It's not just about being pretty and persuasive...
Package Design: Think of it as Social Media, on a shelf
What does your product's package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social Media on a...
Are you news or noise? Be relevant – it matters!
News is when you have something original to say. Noise is when you don’t.
Be relevant in 140 characters or less!
The new Google logo: It’s an alphabet soup of opinion
Rah-Rah, Google! Give us an ‘E’ (but make it crooked!).
Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally…
Why do we call it Labour Day?
Labour Day: why? We’ve all been celebrating the last hurrah of summer on the annual Canadian Labour Day Holiday Weekend. Officially (and sadly!) after this, summer holidays are over and it’s back to normal for Canadians. For Canucks, Labour Day is always the first...
Common Sense: It’s not as common as you think!
What is common sense? How important is it in business? In business, I believe knowledge and experience make for common sense. If you don’t have both, you’re working from opinion. Common sense is a way of thinking, based on what you know for sure. You might have heard...