by Miriam Hara | May 13, 2015 | Agency, Business Success, Latest, Marketing, Social Media
Marketing has expanded and evolved due largely in part to the internet and the launch of what is now referred to as the social media channel. Social media was once all the buzz. Now it needs to step aside to allow for the new buzz: Content marketing. Content marketing...
by Miriam Hara | Apr 24, 2015 | Advertising, Agency, Business Success, Latest, Management, Marketing
For those of us in the service industry, we know too well the ins and outs of a request for proposal (RFP) – and what it really means for an agency. I have come to view an RFP as comparable to entering a beauty contest. The potential client asks multiple agencies to...
by Miriam Hara | Apr 7, 2015 | Agency, Business Success, Creative, Latest
Here’s a quiz that will help you to see if you have what it takes to work in the creative field. There are so many ways to make a living in the creative field. How do you determine if you’re cut out for heading up the ranks in the business of creative?...
by Miriam Hara | Mar 10, 2015 | Advertising, Agency, Branding, Business Success, Communications, Latest
How do you determine if your branding and advertising agency is your true soul mate? In today’s fast-paced market conditions it’s important for your agency to be part of your marketing team. What makes a branding and advertising agency a true partner? In...
by Miriam Hara | Nov 11, 2014 | Agency, Communications, Interactive, Latest
The holiday season is fast approaching and with it comes the decade old question, at least the biggest question around our boardroom table: Should business’ send out traditional paper or digital holiday cards? Believe it or not, it has been a decade (at least!)...
by Felicitas Ritter | Feb 26, 2014 | Agency, Latest
Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working with easy-going agency types? How different do you think is the kind of creative developed by the people who sit closest to the source, versus those looking...
