by Miriam Hara | Aug 4, 2011 | Business Success
Sometimes it’s not enough to speak to your target. In a constantly evolving market, the exchange of information is important and a long-term appreciation for the interactions within the landscape is crucial. An interactive approach in today’s environment makes perfect sense.
To appeal to a niche of dental professionals, 3H partnered with industry suppliers Dentsply Canada last year to develop the “Gold Performance Event” – an online year-long registration incentive that garnered the interest of over 6,400 dental professionals. This online promotion proved to be habit-forming and relationship-building through an interactive approach.
The promotion had each entrant login to enter PIN numbers from each Dentsply product they purchased in order to receive redeemable rewards
An all expenses paid vacation to Greece, along with other premiums and giveaways. – Sweetness!
Multiple winners were featured on the website and on print ads, enriching the existing ad campaign by enticing a new wave of potential participants.
This promotion not only created an overall strategy to highlight products by showcasing them online, but resulted in a comprehensive database of consumer contact information. This also provided a window of understanding to the products consumers preferred in relation to their working needs – a profit-generating nugget of data impossible for our client to get anywhere else.
Make sure what you create is an interactive program that benefits both the consumer and the client, with invaluable results.
by admin | Jul 29, 2011 | Business Success, Interactive
We are 3H Communications, an advertising, marketing, branding, communications and new media agency. Our team is driven and passionate about all that we do. We take pride in what we produce and ask that you have the same outlook.
Question: Why do you want to work with us?
Answer: You are a…
- Web Developer with Mad skills.
- Play great in the sandbox
- Quick on your feet
- Meticulous
- Responsible,
- Reliable,
- A thinker
- Well organized with solid production capabilities.
- Experienced in building database driven websites
- Person who is great to bring home to an unsuspecting family
If you dream, chew on, and fantasize about the following, you’re a person that we need to have a powwow with:
- Query and modern standards based HTML5/CSS3
- You get stoked about all the latest APIs – Twitter, Facebook, YouTube, geo, custom oData
- Programming in multiple languages (the ones we have all come to know and love)
- Creating, Testing and Debugging sites and web applications for cross-browser and multiple device compatibility
- Enforcing a quality assurance process for the code, adhering to our high quality standards and processes
- Content management platforms (and building CMS solutions that content editors love)
- You’re at your best working with a team who are experienced, are uber smart, super capable, and like to “get it done!”
Disclaimer: If you are not all that, but can learn fast and feel that you’re up to the task, don’t be shy, we would love to hear from you.
Only candidates that are fit to be interviewed will be contacted.
Visit our career section to learn more.
by Miriam Hara | Jul 27, 2011 | Business Success, Design
Good designers are adaptable. They can adapt to their audience with their knowledge of edgy, corporate, fun, serious, funky design. Variety and choice is key when you are pitching to your clients. If they don’t have choice, they won’t feel in control of their creative vision.
Providing the client choice is a great way for them to really identify with one path, and not just accept or reject one.
Listen to your clients as well – you are the marketing expert, but they are often a good way of gauging the tone that your creative will evoke may differ from the brain waves flowing within your agency.
Colour doesn’t make it another creative concept.
It’s obvious that you need a well-rounded staff, able to adapt to whatever needs your clients may have, but designers need to have an arsenal of style. They need to be the edge of the leading edge, because the visual is the thing that either creates the trend or dies before it. Copy, although intonation has changed a little, has a very small spectrum of ultimate change in mood and verbiage, but visuals are constantly in flux. Get a team of designers that are not only visionary, but on top of the game – or visionary because they create the game – is the best investment your company will make in its brain trust. Your designers need to think conceptually, be adaptable, and they need to be perfectionists. Tall order? Yes. But when the right designer comes along, design magic happens.
by Miriam Hara | Jul 14, 2011 | Branding, Business Success
So here it is after much creative soul searching and research, meet the new 3H, purple and titanium… the new platinum reflective of our heritage, expertise in classic and new media. You’ve heard it from me before. Brand is a Living Organism. Our 3H brand is no exception. In 1988 when we launched our 3H logo in purple and mustard… In the midst of burgundy and blue…purple, bold and original, stood apart. Adding a dash of mustard to our purple provided us with flair and easy recall. But colour isn’t a logo (I’ve said that before, too!). Our marketing approach to mandates and to our clients was unique, and that has made 3H a brand.
When one of the team suggested (thanks Gloria!), it was time to make a change, to instill new energy from within to change the perspective from the outside looking in… we asked the question why? The answer was resoundingly clear. It was time to evolve our brand so that the total scope of services we provide clients was at the forefront. I invite you meet us at 3h.ca and if you have the time, would love to here your comments on our Hoopla blog.
by Miriam Hara | Jun 29, 2011 | Advertising, Business Success
When you are starting new business, potential clients often ask: what is your area of expertise? We always say: marketing. Variety is key to a growing company, and getting caught in a silo of expertise can sometimes kill business, and new business, quicker than a twitter tweet. As long as your team is creative, flexible and has a strong research base, your limit is only the one you cast for yourself.
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by Miriam Hara | Jun 22, 2011 | Business Success
A wise marketing strategy can’t be entirely mechanical. Yes, doing your homework is involved. Getting a good plan in place is essential – but don’t ignore your gut. Intuition is key, and when you think something isn’t right, is a little off, you have to go with it. Common sense isn’t that common.
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