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The Evolution of Casual Fridays

The Evolution of Casual Fridays

by Tara Ford | Jun 25, 2024 | Advertising, Agency, Business Success, Communications, Creative, Management, Social Media

The Evolution of Casual Fridays   Remember when Casual Fridays were the highlight of the week? It was that one day you could ditch the high heels and starched shirts for something more laid-back. For a while, the art and advertising industries led this trend. We...
Branding Consistency: The Bucket Principle

Branding Consistency: The Bucket Principle

by Miriam Hara | Oct 20, 2023 | Advertising, Branding, Communications, Marketing

With over 40 years in marketing—and 35 of those at the creative core of 3H Communications—I’ve learned that while we often speak about brand positioning and essence, the “how” sometimes slips through the cracks. In the dynamic world of campaigns and...
Design Thinking: The Creative Approach to Problem Solving

Design Thinking: The Creative Approach to Problem Solving

by Miriam Hara | Oct 3, 2023 | Agency, Business Success, Communications, Creative, Design, Marketing

What Is Design Thinking? We all live and work in a world that is constantly evolving and transforming. Design thinking helps guideus through the maze of challenges that traditional problem-solving methods can’t quite navigate. For sure we’ve all...
Social Media for Brands: The Power and Pitfalls

Social Media for Brands: The Power and Pitfalls

by Miriam Hara | Jul 18, 2023 | Business Success, Communications, Content, Marketing, Social Media

Ah, social media – the double-edged sword of our time for individuals and brands alike! On the upside, it serves as a potent platform to engage audiences, enhance visibility, and cultivate loyalty. Yet, it also conceals a complex maze of potential hazards that...
Visual Storytelling: Unleash It’s Power!

Visual Storytelling: Unleash It’s Power!

by Miriam Hara | Jun 9, 2023 | Communications, Content, Marketing, Social Media

In the realm of digital communication, the old saying, “a picture is worth a thousand words,” has never been more pertinent. It’s not about replacing words with visuals, but rather about merging these elements to create compelling visual storytelling...
Audience-Centric Marketing: Stop the Self-Talk!

Audience-Centric Marketing: Stop the Self-Talk!

by Miriam Hara | May 26, 2023 | Agency, Branding, Communications, Marketing

In my 35-years at 3H, I’ve grown quite fond of an expression I use quite frequently in strategy sessions and yes, even in brainstorming sessions. The expression: – “we are talking to ourselves.” It’s an amusing acknowledgment of a trap we...
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