by Miriam Hara | Nov 19, 2024 | Branding, Creative, Design, Marketing
Embracing Bold Moves: When and How to Rebrand a Legacy Brand’s Packaging Without Losing Heritage Legacy brands carry a rich history, often evoking nostalgia and trust among loyal consumers. However, as consumer tastes evolve, even iconic brands must refresh their...
by Miriam Hara | Oct 1, 2024 | Agency, Creative, Design
Graphic Design: Making the Pieces Fit…And More The need of graphic design may stem from making things look good, but that’s not what it’s all about. Professional graphic designers are strategic partners in communication. The need to design a visual...
by Miriam Hara | Aug 13, 2024 | Advertising, Agency, Branding, Creative
Does your current brand visual campaign undermine your brand’s authenticity? Brand visuals are the cornerstone of a brand’s identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict...
by Tara Ford | Jun 25, 2024 | Advertising, Agency, Business Success, Communications, Creative, Management, Social Media
The Evolution of Casual Fridays Remember when Casual Fridays were the highlight of the week? It was that one day you could ditch the high heels and starched shirts for something more laid-back. For a while, the art and advertising industries led this trend. We...
by Tara Ford | Jun 11, 2024 | Advertising, Branding, Creative, Design, Marketing
Back to the Future What a powerful tool Nostalgia is, especially in advertising. Connecting with your target market on an emotional level is the sweet spot we are all looking for as marketers. Creating nostalgia through advertising brings back fond memories and...
by Miriam Hara | May 24, 2024 | Advertising, Agency, Branding, Business Success, Creative, Marketing
‘Marketing Creative’: What’s that? Marketing Creative is the ability to hone in on a brand’s message. Regardless of the industry it’s imperative to creatively articulate the brand message. Ultimately this is achieved by a creative...
