by cassie | Jul 13, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
Web 2.0 takes the concept of Web one step further and makes the platform a network. Instead of just passively absorbing information, users actively create the information and engage with one another. Chances are you are already into Web 2.0…but just don’t know it....
by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative
What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
by Madi Secareanu | Jul 5, 2012 | Branding, Business Success, Creative, Interactive, Social Media
The Brand Follower Relationship is the modern day Love Story. Social media has enabled the breakdown of walls between brands and consumers, so a true relationship can develop packed with emotion, trust and love. No longer can Brands push out their one-way...
by Lindsay Sleightholm | Jun 28, 2012 | Business Success, Creative, Design
If an image is worth 1000 words, combine that image with text and the actual meaning behind the image becomes clearer. The variable of 1000 different words is reduced to only those that are necessary. This is not to say an image cannot speak on its own – many talented...
by Christine Marr | Jun 21, 2012 | Advertising, Business Success, Creative
Creativity is not a gift possessed by few. I can just hear the combined outcry from all CPs (Creative Professionals)! According to Jonah Lehrer, in his book “How Creativity Works”, creativity is a thought process that we all can learn. I tend to agree...
by Madi Secareanu | Jun 20, 2012 | Branding, Business Success, Creative, Design
Change is inevitable and as your business changes, so will your brand. With a lot of hard work and dedication to your brand, your customers might come to recognize you, your colours and your voice as much as your products or services. Depending on where your business...
