by Lindsay Sleightholm | Mar 27, 2012 | Branding, Business Success, Creative, Design
It’s been said that nothing is new, and everything old is new again. Never has that been more obvious than in today’s retro-infused consumer market. The trend towards aesthetics of the past are everywhere: fashion, art, music (the amount of remakes out there are...
by Miriam Hara | Mar 14, 2012 | Advertising, Branding, Business Success, Creative
In today’s social market landscape never has the consumer adage of “What’s it in for me?” been more key in all communications. Today, Brand must be upfront, in the consumer’s line of vision, without selling. Brand must engage with...
by Lindsay Sleightholm | Mar 8, 2012 | Business Success, Creative, Design
Okay, so as designers, we all loved “You know you’re a graphic designer when…”. For those of you who weren’t around or don’t remember, this was a viral list of some of the many oddities and unique characteristics that describe graphic...
by Angelika Orgacki | Feb 15, 2012 | Advertising, Branding, Creative, Design
Keep it Simple Whether I’m watching television, driving on the highway or opening a magazine, I am exposed to advertisements. In a consumer world this constant exposure has now become the norm. However, with the immense bombardment of advertisements, it has become...
by Lindsay Sleightholm | Feb 9, 2012 | Creative, Design
Paper and pencil, set square and drawing board: Can you believe once upon a time graphic designers actually used these tools to create? (Gasp) It’s true. There was no other way. With the advent of the computer, graphic design as a profession changed –...
by Lindsay Sleightholm | Jan 26, 2012 | Branding, Business Success, Creative, Design
Logos house a great deal of information about a brand and what it stands for, all neatly tied up into one succinct visual. In this era of social media, it is likely the first point of contact between a market and the company it represents; for that reason, it needs to...
