by Miriam Hara | Aug 5, 2015 | Advertising, Communications, Creative, Latest
Peer to peer recognition is the most flattering of flattery. There is no greater compliment than those uttered by peers. Being creative is not owned. Although not all people will agree with this, I believe it’s a talent that is given to each an everyone of us,...
by Miriam Hara | Jul 20, 2015 | Advertising, Agency, Creative, Latest, Management
To understand why I need what I need in a new hire, you have to understand the business. [inlinetweet prefix=””Do what you love.” – Steve Jobs” tweeter=”” suffix=”#NewHireWishList #SharedWisdom”]The advertising...
by Joyce Turner-Gionet | Jun 30, 2015 | Advertising, Branding, Creative, Latest
It depends. If the celebrity fits the brand and the spot acts as a springboard to elevate and personify the brand, then it’s good creative. Last year, Matthew McConaughey was in the driver’s seat for the new Lincoln Motor’s (luxury division of Ford Motor Company) MKC....
by Joyce Turner-Gionet | Jun 24, 2015 | Advertising, Communications, Creative, Latest
25+ years ago, copywriting jobs were few and far between. Most people had no clue what a copywriter did. Things have changed. With SEO, Social Media, tweeting and blogging, the opportunities for a career in copywriting have exploded. Mad Men made it sexy. Today, it’s...
by Miriam Hara | Jun 12, 2015 | Business Success, Creative, Latest, Marketing
With the internet and social media opening up a new marketing dynamic, marketing function as it was is no longer valid – or is it? The business environment and the marketing function are continually evolving. What are the fundamental skills required of a marketing...
by Miriam Hara | May 28, 2015 | Advertising, Agency, Branding, Business Success, Creative, Latest
What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for...
