by Tara Ford | Jun 10, 2025 | Advertising, Business Success, Marketing
Many gamers across the land celebrated last week when the Nintendo Switch 2 launched on June 5th. This marked an exciting milestone in the gaming world. From a marketing perspective, it’s important to understand the demographic of these gamers and the potential of...
by Miriam Hara | Jun 3, 2025 | Advertising, Branding, Creative
A single image has the power to invite, provoke, reassure, even challenge. The beauty of storytelling isn’t always told. Sometimes, and I would like to believe, often, it’s felt. Today, with the emergence of AI, the art of storytelling seems to be on a clock....
by Miriam Hara | May 27, 2025 | Advertising, Creative, Design, Marketing
Defining Design Strategy After over 36 years at the helm of 3H Communications, there are certain truths in our profession that have endured the test of time. Creative concepts aren’t pretty pictures… and design isn’t decoration. When design lacks...
by Miriam Hara | Mar 11, 2025 | Advertising, Agency, Marketing
Test Marketing Needs a Great Concept It’s always exciting being part of something new. To have a brand venture into a new territory. Reaching out to new audiences with a brand is bold. Often, media costs and full outreach takes dollars… and that’s...
by Tara Ford | Dec 17, 2024 | Advertising, Agency, Branding
The holiday season is full steam ahead, bringing with it sparkling silver bells, holiday imagery and of course seasonal advertising. It almost seems as though snowflakes come pre-loaded with cherished memories and iconic movie moments that have shaped how we see the...
by Miriam Hara | Dec 3, 2024 | Advertising, Business Success, Communications, Marketing
Are Greeting Cards the Next Dodo Bird? In 2024… …with our inboxes overflowing and social media delivering instant “Happy Holidays” posts, is this the year paper greeting cards join Tupperware and the dodo bird in history’s archive of nostalgia?...
