by Tara Ford | Nov 26, 2024 | Advertising, Marketing
Marketing brands are competing with more noise than ever. How do you capture the attention of an over stimulated audience? That is the magic question. With consumer attention spans changing gears faster than ever, brands have 3 seconds to grab someone’s focus before...
by Miriam Hara | Oct 22, 2024 | Advertising, Agency, Marketing
How do you know if you’re suffering from the Agency Blues? If you’re a brand marketer you’ve lived it… you’ve loathed it. The Agency Blues symptoms. Your heart is racing. You break out in a sweat (no, it’s not because you’re...
by Miriam Hara | Aug 13, 2024 | Advertising, Agency, Branding, Creative
Does your current brand visual campaign undermine your brand’s authenticity? Brand visuals are the cornerstone of a brand’s identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict...
by Miriam Hara | Jul 30, 2024 | Advertising, Agency, Management
Nostalgia for the Mad Man Era It’s hard not to be nostalgic about what was once the ‘life of a creative’ in a marketing agency. We were the epitome of cool. Dress-down Fridays? Every day was a casual masterpiece of quirky tees, ripped jeans, and...
by Tara Ford | Jul 24, 2024 | Advertising, Branding, Business Success, Marketing
Sustainable Swagger: The Future of Eco-Friendly Branding Sustainability in branding may have begun as an eco-chic trend that had all the ‘cool kids’ bandwagon jumping, but it has most definitely evolved into an essential element of modern branding. Embracing...
by Miriam Hara | Jul 8, 2024 | Advertising, Branding
The name of the marketing game is brand awareness. If your brand (product or service) doesn’t achieve a strong brand awareness among your intended audience, it’ll probably end up in the proverbial big black hole in the marketplace universe. Ensuring your...
