by Miriam Hara | May 24, 2024 | Advertising, Agency, Branding, Business Success, Creative, Marketing
‘Marketing Creative’: What’s that? Marketing Creative is the ability to hone in on a brand’s message. Regardless of the industry it’s imperative to creatively articulate the brand message. Ultimately this is achieved by a creative...
by Miriam Hara | May 17, 2024 | Advertising, Branding, Marketing
‘Individuality’ segmenting is where it’s at. Ordering my Grande Chai Latte with oat milk at Starbucks got me thinking about marketing and how today our need to profile and segment has gone beyond the niche. Standing in line to place my order, my...
by Miriam Hara | Apr 4, 2024 | Advertising, Agency, Branding, Marketing
What does active listening mean for brands…and why does it matter? We’ve all been there. We are immersed in our brands and rightly so! But that means we wrap ourselves up in the narrative we create, and get caught up in our very own echo chamber. We hear what...
by Miriam Hara | Feb 22, 2024 | Advertising, Agency, Creative
In the creative sphere of trend forecasting, the phrase “timing is everything” holds particular weight. Being on-trend, or even better, a trendsetter, is not just an added bonus—it’s an essential part of the job. Whether you’re designing...
by Miriam Hara | Oct 26, 2023 | Advertising, Agency, Branding, Marketing
Brands that are setting themselves up for big wins are the ones bringing something new to the table, armed with their brand courage. Breakthrough brands find themselves perched precariously at the precipices of greatness, poised to redefine leadership in their own...
by Miriam Hara | Oct 20, 2023 | Advertising, Branding, Communications, Marketing
With over 40 years in marketing—and 35 of those at the creative core of 3H Communications—I’ve learned that while we often speak about brand positioning and essence, the “how” sometimes slips through the cracks. In the dynamic world of campaigns and...
